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Budgeting for Next Year’s Videos

As you plan your marketing budget for 2019, you might be sitting with the numbers and making decisions about how much to allocate for your digital content. Likewise, you may be completing a review of your remaining spend for this year and wondering how to best use the marketing funds you have left.

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What’s a Hybrid Video?

Explaining Explainers’ Popularity Explainer videos are a powerful tool. These short, visually engaging stories about a problem and its solution continue to see big growth. They’re an ideal way for reaching an audience: 95% of people have

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It’s an exciting time to be involved in video marketing. The field is fluid, and we get to keep a finger on the pulse of the industry. It’s busy and fun, and it’s a learning experience, too. We’re always finding new and better ways to communicate and connect with prospects, including how to continue to leverage …

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Businesses now publish 33 new videos every month. The average company will double its video library by 2019. These findings are part of one benchmark that your business marketing plan must meet. Industry leader Vidyard recently broke down its findings from the company’s annual Video in Business Benchmark …

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It’s no secret that video can be a powerful marketing tool—it’s one of the best secret weapons when it comes to helping potential clients and customers see your offerings in a dynamic way. Video marketing makes …

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